Steps for Launching Your Own Health and Wellness Business

The global wellness industry, a $1.5 trillion market, offers many lucrative opportunities for prospective entrepreneurs. If you’re passionate about wellness, consider starting a health-based business of your own. You could offer personal fitness training, sell health food products online, develop a virtual nutrition course, or even start a yoga studio! This is your sign to finally get the ball rolling on a business of your own. Here are a few steps you will need to take to get your wellness business off the ground.

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Develop Your Business Idea

Still need a business idea? You have all kinds of wellness businesses to choose from. The best business model for you will depend on your skills and interests, as well as the type of entrepreneurial lifestyle you want to lead. Do you want to provide virtual services? Work with clients one on one? Write books? Plan courses? Sell physical products? Knowing what kind of work you want to do will ensure your new business is a good fit.

Acquire Funding

Depending on the kind of business you’re starting, you may need to acquire funding before you can move forward. Virtual service-based businesses tend to cost very little. If, on the other hand, you intend on opening a local yoga studio, you will need money for lease payments as well as basic equipment and decor. Groupon explains that you will also need money for insurance, marketing, staff, and a point-of-sale system. Government grant programs could be great funding solutions. Look for industry-specific grants aimed at wellness startups.

Work With Accounting Software

As a business owner, you need to be able to track your finances carefully in order to make sure that your business is healthy and sustainable. That's where accounting software comes in. Your company's accounting software can help you keep track of your income and expenses so that you always know where your business stands. This information can be vital in making decisions about how to allocate your resources. In addition, accounting software can help you prepare financial statements and tax returns. This can save you a lot of time and hassle come tax season.

Market Your Business

Advertising your wellness business is vital if you want to stand out in this competitive industry. The key to wellness marketing is developing trust with your audience. Try to focus your marketing strategies on building brand awareness and forging relationships with your ideal customers. For example, WellnessLiving suggests using social media to engage with your audience and provide value through informative posts. Facebook advertising is an inexpensive digital marketing avenue offering robust targeting capabilities.

Remember to pay attention to search engine optimization (SEO), especially if your business has a physical location. Good SEO practices will help local customers find your wellness business when searching online. Create a Google My Business page to get started!

Hire Help

At some point, you may need to hire people to help you run your wellness business. If you’re running a remote business, consider outsourcing extra work to freelancers. You can also hire a virtual assistant if you need someone to tackle both repetitive and one-off tasks throughout the day. Make sure you classify contractors properly so you can avoid legal issues in the future. Before hiring employees, ensure your business complies with all local, state, and federal employment laws.

Keep Growing

Once your wellness business is up and running, it’s time to start looking for growth opportunities. Focus on building customer retention by encouraging your existing customers to shop from you again. This is much more affordable than prioritizing your marketing on attracting new shoppers. While you’re at it, try to find ways to offer more value to customers. For example, you could offer membership programs for regulars that include discounts to other local wellness businesses. Collaborating with other health companies is a great way to spread the word about your business without spending a lot of money on marketing.

Running a wellness business is a fantastic career move for those who want to make a positive difference in the lives of health-conscious individuals. Whether you decide to sell supplements online, launch a local gym, or offer virtual nutrition coaching, your work is bound to be fulfilling! Start planning your new venture today by researching business ideas, finding funding, using accounting software, marketing, and hiring qualified help.

Progesterone: Benefits for Women During the Phases of Menopause

Menopause can be a disruptive phase of life for many women. Throughout menopause, many women can experience uncomfortable symptoms such as hot flashes, night sweats, insomnia, vaginal dryness, mood disturbances, and hair loss.

While menopause can be unsettling, the good news is there are simple ways to address it. One of the simplest ways to slow hormonal decline during and after menopause is quality hormone therapy.

When hormones are out of balance, women’s health can suffer. Hormone therapy, such as progesterone replacement therapy, can address problematic vasomotor symptoms of menopause while significantly reducing the risk of menopausal bone loss.

Progesterone is often combined with other hormones to support a healthy balance in the body. Balanced hormones support the health of bones, teeth, brain, heart, eyes, skin, metabolism, and overall wellbeing. Additionally, progesterone helps the body equalize estradiol levels and keep them in check at the uterine lining.

Progesterone therapy can benefit menstruating women with low progesterone levels; perimenopausal and menopausal women requiring hormone replacement therapy; men with low hormone levels; or women and men with central nervous system conditions.

Progesterone can be prescribed in different forms including tablets, skin patches, vaginal creams, vaginal suppositories, or intrauterine devices. Studies support oral progesterone as an accessible alternative with limited complications.

If you are interested in learning more about progesterone, reach out to connect with us today!

Tips and Tricks for Men Who Want to Look and Feel Their Best

Many men don’t always look or feel their best. Fortunately, with some simple tips and tricks, you can make progress in surprisingly little time. If you’re ready for more confidence, energy, and focus, here are some tips and tricks specifically for men.

Develop a Skincare Routine

Until recently, skincare was largely women’s domain. Luckily, the market is shifting, giving more attention to men who want to look their best.

Ideally, you want to develop a skincare routine that addresses your specific skin concerns. Start with a cleanser designed for your skin type (dry, oily, or combination) and find a moisturizer with the right benefits. Along with hydration, moisturizers can serve other functions, such as anti-aging. Just make sure everything you use is noncomedogenic.

Updating your shaving routine is also a wise move. Along with creating an opportunity for some self-care, you can integrate techniques to prevent razor burn, an issue that many men consider unsightly.

Embrace the Power of Goal Setting

On the surface, it might not seem like goal-setting would help you look or feel your best. However, by choosing well-defined targets and going after what you want, you actually have plenty to gain.

Achieving a goal – even a small one – is a major confidence boost. Plus, you can set goals specifically relating to looking and feeling great. Whether that’s committing to self-care, working out regularly, eating right, or anything in that vein, those goals may improve your appearance and bolster your mental health.

For example, if you always wanted to get a Master’s degree, make that an official goal and plan a path to make it a reality. You could go back to school by enrolling in an online program. Along with improving your knowledge of business, strategy, and management, a WGU MBA will also improve your leadership skills and self-awareness, giving you a much-needed confidence boost.

Consider Hormone Replacement Therapy

Hormone levels shift for many reasons. In some cases, it’s simply a part of aging, leading to a natural slow decline over time. For example, when it comes to testosterone production rates in men, they typically lose about 1 percent per year after age 30.

When testosterone levels fall, several changes take place. Reduced muscle mass, increased body fat, declining energy, less self-confidence, and shifts in sexual function can all be part of the equation.

Hormone replacement therapy (HRT) lets you shore up declining testosterone levels. In turn, you typically have renewed vigor and may experience other benefits. Order your labs at BluePrint Health today!

Talk When Times Get Tough

Many men were taught to bottle up their emotions. The problem is that suppressing what you feel typically comes with consequences. Along with harming your mental health, it can lead to physical stress. Your blood pressure may rise, you might grind your teeth, or you may struggle to get quality sleep.

Finding a way to release that stress is essential. Often, the simplest option is talking with someone you trust. Whether that’s a family member, partner, friend, or counselor isn’t as important as having a solid outlet.

Ideally, you want to choose someone who will listen instead of a person who’d try to fix the problem. That allows you to get your thoughts off of your chest with less direct attempts to intervene regarding the issue. If your social circle tends to include “fixers,” state at the start of the conversation that what you need is an ear, not a solution. If that doesn’t work, find a counselor, as they’ll easily fill that role.